Sunday, March 12, 2006

Click Fraud, or Keep on Clicking?

It turns out that I have been perpetuating click-fraud with my repeated requests to have all of you continue clicking away at the ads atop my page. I discovered this (oddly enough) after clicking on one of said ads, which took me to the Computerworld IT Blog, which had an article entitled Google: Gig's Up For Fraud... and computer geek that I am, I had to read it. Here's the most pertinent excerpt:

"Last February, Google was hit with a class-action lawsuit over click fraud, the idea that advertisers were charged for clicks on online advertisements that were either fraudulent or done in bad faith with 'no intention of legitimate commerce.' The lawsuit was filed by Lane's Gifts and Collectibles and Caulfield Investigations against Google, Yahoo, Time Warner, America Online, Netscape, Lycos, Miva Media, Go.com, LookSmart, and Ask.com. The company now believes that it is close to a US$90 million settlement, a figure that includes lawyer's fees. The settlement must now be approved by a judge for it to be final ... Click fraud is a serious problem for on-line advertising companies, and Google has been dealing with the issue for many years now ... Google claims that their automated tools and filters catch most fraud attempts, but how sure are they that this is the case? And how many advertisers would be able to tell that invalid clicks were taking place in order to notify Google about them? This is a problem that Google will have to deal with as their business continues to expand."

Hum. Thoughts?

1 comment:

Anonymous said...

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